How to Publish Long-Form Posts on LinkedIn

How to Publish Long-Form Posts on LinkedIn As of January 2015, all members of English-speaking countries have the ability to publish long-form post; shortly thereafter, LinkedIn will be expanding that privilege to all of the languages they support. To create a long-form post once you are given Publishing rights, go to your homepage and click on Write an article: You will arrive at a page where you can create a new post. To publish an article, insert your content, along with images and pertinent links. Over 40,000 long-form posts are published every week. According to a study by OkDork and Search Wilderness, the most successful posts followed these guidelines: Keep your title short and sweet. Titles with more than 40-49 characters can get cut off. Make it visual. Posts with at least 8 images perform 2.4 times better. Dont use videos and other multimedia! This might be surprising, but fewer people view articles that include videos (as opposed to static images, which boost views). Keep it clear. Include subheadingsâ€"ideally 5 of themâ€"so your article is easy to read. Maintain a reasonable length. Articles between 1900 and 2000 words are read more often. Go neutral. Posts that were neither positive or negative ranked higher. Articles that met the reading level of an 11-year-old ranked better. Get Likes. The more Likes you have, the more views you will get. Publish on Thursdays. Thursday posts get the most views. Dont pose your title as a question. Titles that contained a question didnt fare as well. Always proofread your article before publishing! Once you click Publish, your post is shared. You can also share your article with your social media networks by clicking the Share button. Another tip, suggested by the Content Marketing Institute, is to send a tweet to Tip@LinkedInPulse with your post to improve the odds a LinkedIn editor will see it and it be published on LinkedIn Pulse. Heres what people in your network will see in their desktop inbox when you post an article: Here is what your post will look like on the homepage of your connections: Each time someone likes or comments on your post, it  is brought to the top of the page again. Your posts will also appear in the Posts section of your profile, just beneath your photo. And they can be searched via the Posts option from the search bar drop-down: Interested readers can click through to the post page where they can then follow you and comment on your article, even if they are not currently in your network. Social media statistics and share buttons above your post allow readers to spread your work beyond LinkedIn! Be sure to utilize keywords in your posts. LinkedIn uses a special algorithm to tag long-form posts into categories called channels and to suggest posts for its members. If your article is tagged, it will appear to LinkedIn members with the most relevant profile content. So do some keyword research for your field, or hire someone to do it for you, and build your posts using SEO practices! You can view all of your published posts from your profile, listed in the Posts section. You may also view them (along with any articles drafts) on your publishing dashboard, where you can measure each articles success by reviewing its stats. For LinkedIn ®s tips and best practices for publishing long-form posts, visit LinkedIns Helps Long-Form Posts on LinkedIn Overview. Have you utilized LinkedIn ®s new long-form post feature? If so, what benefits have you enjoyed? And if not, what are you waiting for? Save Save

Five Quick Motivational GIFs to Help You Get Through the Rest of the Semester

Five Quick Motivational GIFs to Help You Get Through the Rest of the Semester Were in the final stretch, folks! Thats right, only a few more weeks until the end of the semester! If youre like me, youve probably been counting down how many days you have left since October. Even though the days are few, they can seem longer than ever. Professors are rushing to finish whats on their syllabus. You have essays to write, more scholarships to apply for, endless amounts of homeworkthe list goes on. But worry not! I promise you that you can do it. Im right there with you. As a first-semester college student, I had no idea what to expect before August. Now that Im in the middle of things, Im confident that I can make it, and SO CAN YOU! So, looking for some motivation? Here are some GIFs that I found that I think TOTALLY sum up the rest of the semester to come, and may just motivate you to finish strong! Youre so close to the end! Dont stop now! You may have moments these next few days where you think an assignment or test is too hard or impossible. But remember, you got this! After I found this GIF, I really did take a few minutes to watch it and breathe. Taking the time to breathe and ground yourself really helps while working hard. You can make it! Breathe! Maybe at this point in the semester, youve decided that you current major really isnt for you. Maybe youre still undecided, and dont know what youre looking for. Thats okay! I promise, Theres a place for you. Maybe you just havent found it yet. Suddenly, youre realizing finals are right around the corner. Its easy to get caught up in the moment, thinking that youll never make it through finals, or are scared at the thought of an entire semester being based on one test. Pause. Realize that all this stress, cramming, and note-taking is only temporary. In the future, youll look back and be thankful for all the hard work you put into your last few weeks of the semester, and realize that it really wasnt as bad as you thought at the time! I hope the cute motivational GIFs Ive shared really will help you get through the semester (or at least get through the day!). Remember that you are AWESOME, take a deep breath, and know that itll all be over sooner than you think. Thank you for reading! Until next time, I-L-L! Lydia Class of 2021 My major is Instrumental Music Education within the College of Fine and Applied Arts. I'm also part of the Marching Illini! Before moving to Urbana, I lived in Collinsville, Illinois, where we are known for some killer Italian food and the World’s Largest Catsup Bottle.